Line 3 helps CYTF turn giving into receiving

Gifts can help make a difference in the lives of Colorado youth

When doubles partners Sarah Campbell and Alisa Quinn developed their business model for LINE 3 back in 2015, not only did they consider how they’d be most successful, but they also explored ways in which they could parlay their success to positively impact their Colorado community. A sports lifestyle brand, LINE 3 celebrates tennis competition and camaraderie.

LINE 3 signed on as a USTA Colorado partner earlier this year. In keeping with their mission, Campbell and Quinn wanted to incorporate a “giveback piece” into the partnership that would benefit the Colorado Youth Tennis Foundation (CYTF), The Foundation is USTA Colorado’s fundraising arm that uses tennis as a vehicle to teach life skills.

Campbell and Quinn worked hand-in-hand with USTA Colorado to develop a co-branded line designed to celebrate tennis in Colorado. The PLAY CO line includes men’s, women’s and youth tees, pullovers, hats and visors. It was unveiled in late July with 10% of the product price benefiting the CYTF. Due to the line’s popularity among players, LINE 3 has already donated back nearly $1,000 to the CYTF from sales! These dollars will support the Foundation’s scholarship and grants program. “Our customers are enjoying the high-quality products and the fun design, said Campbell. “It’s been so exciting to see the enthusiasm for the PLAY CO line,” she went on to say.

LINE 3’s offerings go well beyond the PLAY CO line and for a short time USTA members can enjoy 25% OFF of their entire online order, while supplies last. Enter code GIVING25 to take advantage of the discount and be sure to check back often as new items will be added throughout the holiday season.

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