USTA Colorado’s Rise to the Possible Exhibit earns acclaim
The fourth installment of USTA Colorado’s Breaking the Barriers Exhibit: Rise to the Possible, has earned several marketing industry awards, including the Fourteeners Award and the Communicator Award for 2020.
Inspired by the vision, dedication and legacy of Vicky Matarazzo, a long-time USTA Colorado volunteer and Volunteer Tennis Director for Special Olympics Colorado, USTA Colorado launched the fourth installment of the critically acclaimed Breaking the Barriers portrait series, celebrating adaptive tennis pioneers, contributors and rising stars in Colorado.
USTA_ BTB_ Rise to the Possible: Andie Zitec stands for a portrait at 3040 Blake Street in Denver, CO., Saturday, Sept. 15, 2018. (Photo by Bear Gutierrez) 
USTA_ BTB_ Rise to the Possible: Austin Shepard stands for a portrait at 3040 Blake Street in Denver, CO., Monday, Sept. 17, 2018. (Photo by Bear Gutierrez) 
USTA Adaptive Tennis portrait of David Jensen at Gates Tennis Center in Denver CO., Wednesday, Dec. 20, 2017. (Photo by Bear Gutierrez) 
COPY PHOTOGRAPHS of artwork by Taylor Baum, at 3040 Blake Street in Denver Colo. Wednesday, Dec. 19, 2018. (COPY PHOTOGRAPH by Barry Gutierrez) 
COPY PHOTOGRAPHS of artwork by Taylor Baum, at 3040 Blake Street in Denver Colo. Wednesday, Dec. 19, 2018. (COPY PHOTOGRAPH by Barry Gutierrez) 
USTA Adaptive Tennis portraits of Nathan Knepper and brothers Jordan and Julian Hall at Gates Tennis Center in Denver CO., Friday, May 4, 2018. (Photo by Bear Gutierrez) 
Rise to the Possible (Breaking the Barriers) portraits of Chaz Moss and coaches Trent Sutton, Gregg Stutts, Michelle Arend, Conner Arend, Sharif Abdulhamid at Mullen High School in Denver, Colo. Friday, Dec. 1, 2018. (Photo by Bear Gutierrez) 
Led by Paula McClain, USTA Colorado Marketing and Diversity Director, who envisioned and produced the four Breaking the Barriers projects, and captured by Pulitzer prize-winning photojournalist, Barry Gutierrez, who delivered his stunning craftsmanship to the collection of colorful portraits expressing inspiration.
The Fourteeners Award is presented by The Marketing Alliance and the Colorado Chapter of the American Marketing Association. Breaking the Barriers was a Silver Winner, recognizing Creativity, Production, Strategy and Results.
BTB also earned the Communicator Award of Excellence from the Academy of Interactive & Visual Arts in the Campaign-Cause Marketing category. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly three decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
USTA Colorado is extremely proud of the work that went into the exhibit, and thanks the many people whose vision and efforts delivered such a moving and inspiring event.
